PRESENT YOUR WAY TO THE TOP by David J. Dempsey, JD
Published by Mc Graw Hill
ISBN: 9780071739948
***** 英语书籍:Present Your Way To The Top简介(ZT) *****
If you want to learn how to give the best presentation of
your life and get noticed by those in charge, you should
learn from the best. David Dempsey is just that--an
executive presentation skills coach and global consultant
who has worked with some of the most powerful CEOs in the
world. Here, he reveals his famous eight-step program, a
complete step-by-step system that will help dramatically
improve your speaking skills, build your personal
confidence, capture the attention of the higher-ups, and
achieve your professional goals.
You'll also learn how to tailor and target your speech
for any audience in any situation and incorporate
personal stories to make your ideas come alive. Dempsey's
book brilliantly addresses every single aspect of the
presentation process--from early research and planning to
last-minute preparations, and from onstage performance
to postspeech Q&As.
_________________________________________________________________
***** 英语书籍:Present Your Way To The Top节选(1)( ZT)****
INTRODUCTION
The beginning of my legal career was not merely inauspicious--it was
disastrous. Ever since I was a small child, I had dreamed of
becoming a courtroom wizard, mesmerizing the jury with my eloquence
and goring hostile witnesses with insightful questions. I was always
the victor, never the vanquished. I would not simply be 'a' trial
attorney; I would be 'the' trial attorney. Visions of grandeur
played in my head. Alas, reality diverged so dramatically from those
visions!
My first jury trial is indelibly seared in my memory. To this day,
more 'than 29 years later, I can describe the sights, the sounds,
and the layout of that courtroom in minute detail. I can picture the
faces of the jurors and recall the name of the judge.
I remember being supremely confident before the trial--and why not?
My argument was brilliant, and my logic unassailable. When the judge
instructed me to begin my opening statement, I slowly and
dramatically swaggered toward the jury.
For the first five minutes of my opening statement, I waxed poetic
about the enormous injustice that had befallen my client. I
described his grievous injuries and exhorted the jury to do its
grave and solemn duty and right this wrong with a whopping award of
damages. Just as I had envisioned, the jurors were nodding in
agreement. They were putty in my hands, and my chest swelled with
pride.
Then, I misspoke twice. I was attempting to say the word
'statistically.' On my first stab, I said, "Surrealistically."
Several jurors snickered. In a futile attempt to correct myself, I
blurted, "Sadistically." All the jurors burst into laughter. I
became hopelessly tongue-tied, and almost instantly I began to
unravel. My right knee began to twitch, gently at first, and then
more violently. Within seconds the left knee joined in, bobbing in
time with my right. As I struggled to regain my composure and recall
my train of thought, my hips began to convulse, and I realized that
I had become Attorney Elvis.
At this point, I longed for a dark cave to hide in. Unfortunately, I
had the undivided attention of everyone in the courtroom. The jurors
and the previously slumbering courtroom bystanders were now leaning
forward, some of them amused, others wide-eyed with amazement at
this startling spectacle. The bailiff was ready to pounce and
administer cardiopulmonary resuscitation. The judge was scowling,
noticeably annoyed at what he considered a transparent play for the
jury's sympathy. My client was stunned, his mouth agape in
di*****elief. I suspected that he was muttering a prayer that the
previous settlement offer--at which I had scoffed in disdain--was
still available.
Nonetheless, I pressed on. In order to avoid collapsing, I began
wobbling back and forth in front of the jury box. My arms were
flailing, my hands were shaking, and my voice was cracking as if I
were reentering puberty. My brain turned to mush, and whatever I
said over the next 15 minutes remains a mystery. All I recall making
were incoherent guttural sounds.
I hoped that my plight was not as bad as it seemed, and it wasn't--
it was worse. And juror four confirmed that assessment when he
leaned over to juror five and commented, in a voice that I imagined
could be heard throughout several neighboring counties, "Hey, what's
up with Jell-0 Boy?" As a trial attorney, hearing that commentary
about your presentations never boosts your confidence.
I continued to stagger about for what seemed an eternity, then
lamely whimpered a conclusion. This humiliating fiasco was hardly
the triumphant debut I had imagined, and for years I dodged the
courtroom whenever possible. Instead, I devoured self-help books,
struggling to restore a speck of my dignity. Joining a monastery
seemed appealing. I have never forgotten that day although I have
desperately tried to do so.
Over the years, I have come to realize that my experience was not
unique. Most people--and far too many business executives--have
harrowing speaking tales of their own. If they were fortunate, they
merely watched from the comfort of their seats as a speaker
unraveled on the other side of the lectern. ("He just melted into a
puddle; it was so sad.") If they were less fortunate, 'they' were
the pathetic souls withering under the sympathetic, puzzled, or
perhaps annoyed gaze of the audience members. ("I blathered on like
a nitwit and sweated like a plow horse.")
'Everything is funny as long as it is happening to somebody else.'
--Will Rogers
Either experience only reinforces the widely held perception that
public speaking is something that should be avoided at all costs.
And so most people do avoid it. Many executives we have coached over
the years have gone to extraordinary lengths to avoid speaking as
they climbed the corporate ladder, until, one day, they found
themselves confronted with a speaking situation that could truly
make or break their careers. And they realized that they were
woefully ill prepared.
Published by Mc Graw Hill
ISBN: 9780071739948
***** 英语书籍:Present Your Way To The Top简介(ZT) *****
If you want to learn how to give the best presentation of
your life and get noticed by those in charge, you should
learn from the best. David Dempsey is just that--an
executive presentation skills coach and global consultant
who has worked with some of the most powerful CEOs in the
world. Here, he reveals his famous eight-step program, a
complete step-by-step system that will help dramatically
improve your speaking skills, build your personal
confidence, capture the attention of the higher-ups, and
achieve your professional goals.
You'll also learn how to tailor and target your speech
for any audience in any situation and incorporate
personal stories to make your ideas come alive. Dempsey's
book brilliantly addresses every single aspect of the
presentation process--from early research and planning to
last-minute preparations, and from onstage performance
to postspeech Q&As.
_________________________________________________________________
***** 英语书籍:Present Your Way To The Top节选(1)( ZT)****
INTRODUCTION
The beginning of my legal career was not merely inauspicious--it was
disastrous. Ever since I was a small child, I had dreamed of
becoming a courtroom wizard, mesmerizing the jury with my eloquence
and goring hostile witnesses with insightful questions. I was always
the victor, never the vanquished. I would not simply be 'a' trial
attorney; I would be 'the' trial attorney. Visions of grandeur
played in my head. Alas, reality diverged so dramatically from those
visions!
My first jury trial is indelibly seared in my memory. To this day,
more 'than 29 years later, I can describe the sights, the sounds,
and the layout of that courtroom in minute detail. I can picture the
faces of the jurors and recall the name of the judge.
I remember being supremely confident before the trial--and why not?
My argument was brilliant, and my logic unassailable. When the judge
instructed me to begin my opening statement, I slowly and
dramatically swaggered toward the jury.
For the first five minutes of my opening statement, I waxed poetic
about the enormous injustice that had befallen my client. I
described his grievous injuries and exhorted the jury to do its
grave and solemn duty and right this wrong with a whopping award of
damages. Just as I had envisioned, the jurors were nodding in
agreement. They were putty in my hands, and my chest swelled with
pride.
Then, I misspoke twice. I was attempting to say the word
'statistically.' On my first stab, I said, "Surrealistically."
Several jurors snickered. In a futile attempt to correct myself, I
blurted, "Sadistically." All the jurors burst into laughter. I
became hopelessly tongue-tied, and almost instantly I began to
unravel. My right knee began to twitch, gently at first, and then
more violently. Within seconds the left knee joined in, bobbing in
time with my right. As I struggled to regain my composure and recall
my train of thought, my hips began to convulse, and I realized that
I had become Attorney Elvis.
At this point, I longed for a dark cave to hide in. Unfortunately, I
had the undivided attention of everyone in the courtroom. The jurors
and the previously slumbering courtroom bystanders were now leaning
forward, some of them amused, others wide-eyed with amazement at
this startling spectacle. The bailiff was ready to pounce and
administer cardiopulmonary resuscitation. The judge was scowling,
noticeably annoyed at what he considered a transparent play for the
jury's sympathy. My client was stunned, his mouth agape in
di*****elief. I suspected that he was muttering a prayer that the
previous settlement offer--at which I had scoffed in disdain--was
still available.
Nonetheless, I pressed on. In order to avoid collapsing, I began
wobbling back and forth in front of the jury box. My arms were
flailing, my hands were shaking, and my voice was cracking as if I
were reentering puberty. My brain turned to mush, and whatever I
said over the next 15 minutes remains a mystery. All I recall making
were incoherent guttural sounds.
I hoped that my plight was not as bad as it seemed, and it wasn't--
it was worse. And juror four confirmed that assessment when he
leaned over to juror five and commented, in a voice that I imagined
could be heard throughout several neighboring counties, "Hey, what's
up with Jell-0 Boy?" As a trial attorney, hearing that commentary
about your presentations never boosts your confidence.
I continued to stagger about for what seemed an eternity, then
lamely whimpered a conclusion. This humiliating fiasco was hardly
the triumphant debut I had imagined, and for years I dodged the
courtroom whenever possible. Instead, I devoured self-help books,
struggling to restore a speck of my dignity. Joining a monastery
seemed appealing. I have never forgotten that day although I have
desperately tried to do so.
Over the years, I have come to realize that my experience was not
unique. Most people--and far too many business executives--have
harrowing speaking tales of their own. If they were fortunate, they
merely watched from the comfort of their seats as a speaker
unraveled on the other side of the lectern. ("He just melted into a
puddle; it was so sad.") If they were less fortunate, 'they' were
the pathetic souls withering under the sympathetic, puzzled, or
perhaps annoyed gaze of the audience members. ("I blathered on like
a nitwit and sweated like a plow horse.")
'Everything is funny as long as it is happening to somebody else.'
--Will Rogers
Either experience only reinforces the widely held perception that
public speaking is something that should be avoided at all costs.
And so most people do avoid it. Many executives we have coached over
the years have gone to extraordinary lengths to avoid speaking as
they climbed the corporate ladder, until, one day, they found
themselves confronted with a speaking situation that could truly
make or break their careers. And they realized that they were
woefully ill prepared.
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