英语书籍：Making Ideas Happen 节选(1) ZT
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MAKING IDEAS HAPPEN
by Scott Belsky
FROM THE BOOK JACKET:
Ideas are worthless if you can't make them happen.
Edison famously said that "genius is 1 percent
inspiration, 99 percent perspiration." Ideas for new
businesses, solutions to the world's problems, and
artistic breakthroughs are common, but great execution is
rare. As the world's most productive innovators will tell
you, it's not about ideas. It's about making ideas happen.
According to productivity expert Scott Belsky, no one is
born with the ability to drive creative projects to
completion. Execution is a skill that must be developed by
building your organizational habits and harnessing the
support of your colleagues and your community.
As the founder and CEO of Behance, a company on a mission
to empower and organize the creative world, Belsky has
studied the habits of especially productive individuals
and teams across industries. Now, he has compiled the
principles and techniques they share, and presents a
systematic approach to creative organization and
productivity. This book offers powerful--and
counterintuitive--practices, such as:
* Generate ideas in moderation (more is not better)
* Act without conviction to keep momentum and rapidly
refine ideas
* Encourage fighting within your team
* Seek competition; it will boost accountability and
strengthen your approach
* Reduce bulky projects to just three primary elements
Today more than ever, creative minds have the opportunity
to solve problems and even change the world--but only if
they can overcome the common obstacles that plague the
creative psyche, such as disorganization and
perfectionism. While many of us focus on generating and
searching for great ideas, Belsky shows why it's better to
develop the capacity to make ideas happen--a capacity that
endures over time.
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MAKING IDEAS HAPPEN
Overcoming the Obstacles Between
Vision and Reality
by Scott Belsky (nonfiction)
Published by Portfolio
a member of Penguin Group (USA) Inc.
ISBN: 9781591843122
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INTRODUCTION:
MAKING IDEAS HAPPEN
Ideas don't happen because they are great--or by accident. The
misconception that great ideas inevitably lead to success has
prevailed for too long. Whether you have the perfect solution for an
everyday problem or a bold new concept for a creative masterpiece,
you must transform vision into reality. Far from being some stroke
of creative genius, this capacity to make ideas happen can be
developed by anyone. You just need to modify your organizational
habits, engage a broader community, and develop your leadership
capability.
This book aims to take pie-in-the-sky notions of how the creative
process unfolds and bring them down to earth. Creative people are
known for winging it: improvising and acting on intuition is, in
some way, the haloed essence of what we do and who we are. However,
when we closely analyze how the most successful and productive
creatives, entrepreneurs, and businesspeople truly make ideas
happen, it turns out that "having the idea" is just a small part of
the process, perhaps only 1 percent of the journey.
Thomas Edison once famously quipped, "Genius is 1 percent in-
spiration and 99 percent perspiration." For the creative mind,
inspiration comes easily. But what makes up the other 99 percent of
making ideas happen? Read on for a surprisingly pragmatic set of
insights and tips that have emerged from over six years spent
studying the behaviors and skill sets of those who make their ideas
happen again and again.
A QUICK PRIMER:
MAKING YOUR IDEAS HAPPEN
In the sections ahead, we will discuss the methods behind spec-
tacular achievements--ideas that have overcome the odds and become
realities. But before we do, here's a primer on a few terms I use
throughout the book and some assumptions I make about you (and your
ideas)!
"You have ideas that you want to make happen." Whatever your
business or industry, success is dependent on developing and
executing new ideas. We're not just talking about new products, new
business ideas, or your vision for the next great American novel.
You likely come up with creative solutions to problems every day.
Unfortunately, regardless of how great your ideas may be, most of
them will never happen. Most ideas get lost in what I call the
"project plateau," a period of intense execution where your natural
creative tendencies turn against you. As a leader in your industry
(and the leader of your life), you must learn to defy these
tendencies.
"You can develop the capacity to make ideas happen." From years of
researching creative individuals and teams, I will share the
practices used to make ideas happen, time and time again.
"Making ideas happen = Ideas + Organization + Communal forces +
Leadership capability." There is a framework for all of the insights
and methods we will discuss. Aside from generating ideas (which we
will not discuss), the capacity to make ideas happen is a com-
bination of the forces of organization, community, and leadership.
We will dive into each of these forces and discuss how you should
use them in your own creative pursuits.
"Organization enables you to manage and ultimately execute your
ideas." In the modern world of information overload and constant
connectivity, you must manage your energy wisely. Otherwise, you
will fall into a state of "reactionary work flow," where you act
impulsively (rather than proactively) and simply try to stay afloat.
Everything in life should be approached as a project. Every project
can be broken down into just three things: Action Steps, Backburner
Items, and References. The "Action Method," which we will discuss in
the first section of the book, is a composite of the best practices
for productivity shared by creative leaders. The Action Method helps
those of us with creative tendencies live and work with a bias
toward action. With an understanding of this methodology, we will
delve deeply into prioritization, managing your energy and
attention, and fully executing your ideas.
"The forces of community are invaluable and readily available."
Ideas don't happen in isolation. You must embrace opportunities to
broadcast and then refine your ideas through the energy of those
around you. In the second section of this book, we will break down
the communal forces that cause ideas to gain traction.
"Fruitful innovation requires a unique capacity to lead." Leading
any sort of creative pursuit requires an overhaul of how we motivate
others and ourselves. The most admired leaders are able to build and
manage teams that can overcome the obstacles faced in creative
projects. There is also a mind-set we must achieve to withstand (and
capitalize on) the doubts and pressures we face along the way.
While the tendency to generate ideas is rather natural, the path to
making them happen is tumultuous. This book is intended to outfit
you with the methods and insights that build your capacity to defy
the odds and make your ideas happen.
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