Boycotts rarely work — but anti-LGBTQ+ backlash is forcing companies into tough choices
- Boycotts against corporate inclusion of LGBTQ+ Americans are targeting more major businesses.
- Bud Light, in particular, has taken a big financial hit over its partnership with transgender influencer Dylan Mulvaney.
- While no other company has faced as severe a fallout, the backlash wave has started to jeopardize inclusion that had become commonplace in recent years.
- Cracks have even started to show at some of the locations of Starbucks, which has a more liberal reputation than Anheuser-Busch does.