发表在BMJ的这篇研究不是一篇医学文献，但非常有趣。普通人会更愿意相信名人给出的医学意见。看来医学界可以利用这些名人进行医学科普，传递更多靠谱的医学知识。你有没有受过明星“医疗效应”的影响? 健康坛里有无如此明星“医疗效应”?
举文章里的两个例子：2000年美国著名女主播凯蒂·库瑞克在NBC的电视节目Today Show里公布自己的结肠镜检查结果。一个月后针对400名内镜医师的访问发现，结肠镜检查率竟然增加了21%。又如英国女主持杰德·古迪于08年死于宫颈癌，结果一年后英国的宫颈癌筛查率翻了一倍。
当然，一旦名人身份被滥用，一样可以给大众带来“伤害”(比如胶原蛋白口服液的Kimi爸)，钱花花地流走了。
Introduction
Celebrities frequently give medical advice and people often follow it. Whether motivated by good intentions or financial rewards, celebrities can generate much publicity for health campaigns by virtue of their visibility, public interest, and perceived newsworthiness. When journalist Katie Couric televised her colonoscopy on NBC’s Today Show in 2000, colorectal cancer screenings by 400 American endoscopists increased by 21% the next month.1 Following actor-singer Kylie Minogue’s diagnosis of breast cancer, bookings for mammograms rose by 40% in four Australian states.2 Twice as many screenings for cervical cancer were conducted in England during March 2009 compared with the same month one year earlier, corresponding to reality TV star Jade Goody’s death from the disease.3
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