1. State your intent first - you want to convert the retail space to residential use.
2. Provide Zoning Ordinances Chapters/Sections to which you are requesting variances against.
3. Describe the characteristics of your block/lot (dimensions, orientation, building size, location) - a sketch may help.
4. Describe reasons for your request(s).
5. Stress no exterior alterations and converting the retail to residential makes the buildings/uses more in character with the surrounding homes.
6. List any other benefits for granting you the variances.