General guild line

Use every opportunity to talk about the position and the company, then show the interviewer the links connecting to your skill set in your resume, make them believe that you are the best candidate for THIS job. Common mistakes in a job interview are: the interviewee didn't do his/her home work, didn't personalize the answer, but googled cliche sayings then wish for a cheap score. That ain't work! Since you can google, so can the interviewers, you have to use your resume to customize every answer in order to stand out of the crowd.