Giving more options to tenants

I normally give good tenants two options when their lease is ending.

1. renewl at around 10% below market 

2. terminate the lease and move out. 

Not increasing rent in this inflationary environment is obviously unsustainable while the price/cost of everything else is going up and up. What was your goal and intention when you decided to become a property owner at the beginning? To most people here, it is the financial return and freedom. Never lose sight of that.