这有一个故事

http://holycrap.com/pages/our-story

The first ten bags of Hapi Food cereal were sold at the Sechelt Farmers Market on the Sunshine Coast, British Columbia in May 2009. When one of their very first customers said, “Holy Crap… this is amazing!” Brian changed the name to Holy Crap. Sales increased 1000% - from ten bags a day to over one hundred.

就是因为他们改了一个名字就打开了一个巨大的市场。这个就是老胡常说的find out why，不要老找理由投资啊，念PHD呀。