It does not = money, although money does help
It does not = fame, because fame is actually the result of it, not the cause of it
为 can be small scale or wide scope.
But 为 almost always means leadership. And leadership needs great passion.
That's why the elite schools are looking for leadership and passion as the most critical quality of a candidate, because it is a good indicator or forerunner of 为, although not a perfect one (there is no perfect one)