Burnett:
First, you have to come up with a good idea and get someone to pay for it.
The second thing is to execute it to the level or above what they're expecting.
Then there's a third level (that a lot of people forget): You have to market it and micromanage the press and the marketing campaigns. (You've got to remember all three of those things.)
The legendary story said he walked into the CEO's office and SOLD his "survivor" idea.
I guess his success path would be the best model for the smartest: 第一代和第二代移民。
M2C