You must be very young and healthy

based on the premium; it's nothing good or bad; you need to decide it based on your goal and other info - How much is your potential asset to be passed to your kids? Is it for protection purpose (term should be better deal) or tax purpose (both capital gain tax and estate tax); if you can afford,UL is not a bad idea for both goals. Also, since no cash value (therefore the premium is cheaper ), make sure you'll not be regret or your goal will not change. If you change your mind, all paid premiums are gone.

Again, all financial products have suitability. Make sure this is what you need.