以前贴过，只是现在效果更好
"No one expected me to be here. No expected me to be a starter, to hit game-winning shots. Or even play in this league," "Well, I'm not here to live up to anyone else's expectations-I'm here to live up to mine."
In the commercial spot, NBA star Lin is showed getting into a bright red XC60 R-Design while others wait to be chauffeured off in a sea of black limousines. Then instead of turning to drive through a crowd of fans and photographers, he makes an unexpected turn away from the crowd and toward the open road. Just like the ad, Lin's career has been filled with unexpected turns after he received no college scholarships and went undrafted out of Harvard in the NBA, but then became a household name almost overnight due to his initial success at the top of the key playing with the New York Knicks last year.
The ad, called “The Unexpected Ones,” draws parallels between Lin’s unique path to professional basketball and the way the Swedish car maker has at times gone against the auto-industry grain in designing and engineering its vehicles.
In the 30-second spot shows Lin leaving a celebrity event, driving a red Volvo XC60 crossover vehicle while other attendees are driven away in look-alike black limousines. As the limos turn left to parade past paparazzi, Lin turns right, toward the open road. The message appears to be that he and Volvo march to their own drummers.
Volvo announced in March it had reached signed an agreement with Lin, who was playing for the New York Knicks at the time. He now plays for the Houston Rockets.
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