Acer bids for Jeremy Lin as brand ambassador

Acer bids for Jeremy Lin as brand ambassador
2012/03/20 21:56:01

Taipei, March 20 (CNA) Taiwanese PC vendor Acer Inc. has submitted a bid for New York Knicks point guard Jeremy Lin to serve as its global brand ambassador, the company's chairman said Tuesday.

"Lin is expected to choose one PC maker and endorse that brand globally," Acer Chairman and CEO J.T. Wang said at an Acer CSR (corporate social responsibility) forum.

"We have submitted a proposal," he said. "Based on our understanding, there might be about four to five PC makers around the globe that have made proposals to Lin."

He declined to disclose how much Acer is offering the first NBA star of Taiwanese descent.

Lin will discuss the matter with his family and agent before making a choice, Wang said.

Acer's proposal came after it announced a marketing partnership with the Knicks on March 14, which will allow the PC vendor's logo to be featured courtside at the Knicks' home games for the remainder of the 2011-12 NBA season.

The partnership will give Acer mileage among the nearly 20,000 spectators who usually attend Knicks games at Madison Square Garden and to the thousands of TV and Internet viewers who have been following the rise of "Linsanity."

Acer, the world's fourth largest PC maker, announced in January that the world's No. 1 female golfer Yani Tseng of Taiwan would act as its global spokeswoman.

The company also announced late last year that it had renewed its contract with Major League Baseball Washington Nationals pitcher Chien-Ming Wang of Taiwan, who will be the brand's spokesman in Taiwan for the eighth straight year in 2012.

Speaking on its sponsorship at the London Olympics Games, Wang said Acer will build a pavilion at the venue to host visitors and feature its products.

The Taiwanese firm will launch new products related to the Olympics in the second quarter of this year, he said. However, the volume of the new models will be limited due to Acer's losses in 2011, he added.

(By Jeffrey Wu)
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所有跟帖： 

• 宏基来找小林了代言了, 还不一定BID得上. -wenxin01- ♀ (0 bytes) () 03/20/2012 postreply 20:35:39

• 天呢，小林子被钱追着。 -白娘子- ♀ (0 bytes) () 03/20/2012 postreply 20:37:35

• 这两家档次都低点, 小林怎么也得是APPLE水品的代言. 姚明第一年就给APPLE做广告了 -布哈林- ♂ (0 bytes) () 03/20/2012 postreply 20:41:29

• 那时候apple好像还没有现在这么强大。 -oldpp- ♂ (0 bytes) () 03/20/2012 postreply 20:42:44

• 姚的团队很利害, -wenxin01- ♀ (0 bytes) () 03/20/2012 postreply 20:44:32

• co：姚的团队很利害, 小林的差点。不过好像就是他家人给他出主意。 -万绿丛中- ♀ (0 bytes) () 03/20/2012 postreply 20:51:08

• 拍个广告和做代言应该是不一样的。姚那个广告应该不是很多钱。 -baydad- ♂ (21 bytes) () 03/20/2012 postreply 21:29:38

• lenovo应该和Acer争一下，和Volvo一起给大陆争个脸 -just4fun2007- ♂ (0 bytes) () 03/20/2012 postreply 21:54:09