Jcrew 通过香港的连卡佛进入亚洲市场

来源: 818nr 2012-10-14 22:02:37 [] [博客] [旧帖] [给我悄悄话] 本文已被阅读: 次 (893 bytes)
前几天,发现贝儿的马裤太短,马靴也又小又破,于是带贝儿去尖沙咀买新靴子裤子。买完东西,时间还早,顺道进连卡佛里看看。进去三分钟,贝儿发现有J.crew卖。问,'妈,连卡佛也卖J.crew了?' 沉默了一会儿,她有有些犹犹豫豫地说,' 怎么觉得不如以前那么美了。' 俺说,'是啊,连卡佛现在更down to the earth。'
现在经济不好,太贵的东西卖得少,租金又涨到天价,连卡佛也不得不放低姿态,更靠近大众。最近一段时间,收到连卡佛好些email,小册子,大力介绍Jcrew。而且,有邀请顾客们去参加专门的推介会。这事还上了CNBC。

下面是他家网站上的Jcrew president的话。

“There is a feeling at Lane Crawford that the team behind it loves clothes,” says Jenna Lyons, President & Creative Director of J.Crew. “When Sarah Rutson came to our show (in a striped J.Crew sweater!) we were beyond excited. Being able to present our own collection to the Asian market with an elevated point-of-view was an unbelievable opportunity.”

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飞来美国shopping吧, 大把选择。还便宜。 -chinesebuns- 给 chinesebuns 发送悄悄话 chinesebuns 的博客首页 (0 bytes) () 10/15/2012 postreply 09:46:06

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