Paying high PE for mediocre stocks is a dire mistake, needless to say. But even for robust stocks, paying high PE can equally be a nightmare.
Admittedly, stably growing company may be hard to wait for with a bargain PE. MO's PE is often above 15, NKE's PE is often around 20. But overpaying for high PE is a serious mistake. For example,
* a stock with 15% growth rate in 10 years will have its earnings boosted to 404%.
* If PE remains the same, final price is 4.04, CAGR=15%.
* If PE falls from 30 to 20, a 33% drop, final price is 4.04x0.66=2.70, CAGR=10%. Much less than 15%!!!!
PE gradually falling in a few years may not be apparent, as rising E can offset the falling. Price may even slowly and deceitfully go up. Nonetheless, while PE falls quietly, you lose money quietly, money you could otherwise have earned!!!