• Core Business: Atlassian provides a suite of software products designed to help teams organize, track, and complete work. Their tools are known for being scalable, flexible, and collaborative.
• Target Audience: While they originally focused on software developers and IT teams, their products are now widely used by various business teams, including marketing, legal, HR, and finance departments.
• Key Products:
• Jira: Their flagship product, Jira, is a project and issue tracking tool. It's used by agile teams to plan, track, and manage their work, whether for software development, IT service management, or general business projects.
• Confluence: A team collaboration and documentation platform. It's a central workspace where teams can create, share, and organize knowledge, such as project plans, meeting notes, and company wikis.
• Trello: A visual project management tool that uses boards, lists, and cards to help teams organize and prioritize tasks.
• Bitbucket: A Git code repository management and collaboration tool for developers.
• Jira Service Management: An IT service management (ITSM) solution that helps IT and service teams handle incidents, problems, and changes.
• Loom: A video messaging tool for asynchronous communication, which Atlassian acquired to integrate into its suite of products.
• Business Model: Atlassian has a unique sales model, focusing on a "buy, not sell" philosophy. They rely on a self-service purchasing experience through their website and a network of solution partners for implementation and configuration, rather than a traditional sales team.
