今天的Yahoo新闻，因为不实广告，制鞋商Skechers被罚4千万美元。这些钱大部分会还给claim的消费者。所以，如果，你买了它的这种类型的鞋，应该可以要些钱回来。不到一年前，Reebok被罚了2千5百万。以下是新闻:
Skechers to Pay $40 Million Over Toning Shoe Claims
By BEN FORER | Good Morning America – 9 hours agoRELATED CONTENT
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Skechers to Pay $40 Million Over Toning Shoe Claims (ABC News)
Skechers advertised that its toning shoes would help people lose weight, build muscle and get in shape, claims that will now cost the company $40 million in a settlement with U.S. regulators.
The Federal Trade Commission announced today that the company has agreed to the settlement on charges that it "deceived consumers by making unfounded claims" about its Shape-ups, Resistance Runner, Toners and Tone-ups lines of shoes. Consumers who bought the shoes are entitled to refunds.
Did you buy Skechers toning shoes? Click here to apply for a refund.
"Skechers' unfounded claims went beyond stronger and more toned muscles. The company even made claims about weight loss and cardiovascular health," David Vladeck, director of the FTC's Bureau of Consumer Protection, said in a statement. "The FTC's message, for Skechers and other national advertisers, is to shape up your substantiation or tone down your claims."
The FTC also alleges that Skechers manipulated and "cherry-picked results" from studies to support their claims. In one case, the FTC says Skechers touted the endorsement of chiropractor Dr. Steven Gautreau, but did not disclose that Gautreau was married to a Skechers marketng executive and that Skechers paid him to conduct the study, which the FTC alleges did not support the claims in the ad.
Skechers denies its ads were unsupported and says it "believes its advertising was appropriate."
"While we vigorously deny the allegations made in these legal proceedings and looked forward to vindicating these claims in court, Skechers could not ignore the exorbitant cost and endless distraction of several years spent defending multiple lawsuits in multiple courts across the country," David Weinberg, Skechers' chief financial officer, said in a statement.
