Jeep Grand Cherokee, Dodge Challenger, Other FCA Cars Moving to Alfa Romeo Giorgio Platform
Alfa Romeo has proven to be quite the financial burden for Fiat Chrysler Automobiles. CEO Sergio Marchionne has already invested $2.7 billion in relaunching the Alfa Romeo brand, with another $2.68 billion in the pipeline. In order to combat this giant expense, FCA will be using Alfa Romeo’s Giorgio platform, currently used for the Giulia, for the vast majority of upcoming FCA models.
Alfa Romeo's Giorgio platform will help offset costs of relaunching the brand
Since FCA lost money relaunching Alfa Romeo last year and Marchionne expects FCA to lose money again this year, it isn’t surprising to hear FCA is trying to milk everything possible out of the brand. The Giorgio platform will prove beneficial to the company as it will be utilized by Maserati, Dodge, Jeep and even Chrysler.
Designed with the intention of using it for numerous models throughout the FCA lineup, FCA intends to use the Giorgio platform for the Jeep Grand Cherokee, Dodge Challenger, Charger, Durango, Maserati Quattroporte, Ghibli, GranTurismo, Alfieri and Chrysler 300C. Needless to say, FCA will be getting its money’s worth out of the car.
Although the Giorgio platform will be used by the models stated above, modifications will be performed on the platform for the different brands, especially for Maserati use.
In addition, Alfa Romeo is projected to release its Stelvio SUV in the second quarter of this year. FCA hopes to have five Alfa Romeo models with annual sales of 400,000 by 2020.
