While timing chains are certainly better than timing belts, there are many more innovations in Audi than in Bimmer. Talking about cheap, I don't know if there is a more proper word to describe the Spartan design of BMW's interior.
Here is your homework: are following two statements truth or just my "subjective" opinion?
1. Audi outsold BMW in Germany, UK and many other European country.
2. Last month (July, 2009), Audi was the largest luxury car seller in U.S.