Hmm, HBS vs Wharton here? :)

来源: Bonbon330S 于 2005-09-10 05:35:32 [] [旧帖] [给我悄悄话] 阅读数 : (1374 bytes)
回答: it is not a marketing issue 由 leonlz99 于 2005-09-09 22:49:32

Both of you are thinking broader and deeper than I. I guess looking at it from a marketing perspective does make sense, and we have Volvo as an example of successfully marketing their safety innovations. Leon's facts are, of course, facts, but facts can be interpreted in different ways.

I'll try to take my own point to a further step, without a business degree. From the data I collected, it seems that if a company historically hasn't been on the leading edge of innovation, it isn't likely to start all of a sudden. Its natural instinct is to stay on its proven conservative course. On the other hand, many innovative companies that have had quality troubles in the past have done the right thing to improve it. A classic example is Porsche, who hired a team of Japanese managers in the '90s to help them change their manufacturing process to reduce costs and improve quality. The result is that Porsche now ranks close to Lexus in reliability surveys. (OK, they took a step back with the Cayenne, but the latest JDP result shows they've recovered.) So, quality is a relatively minor issue that can be solved by a big restructuring process, but innovation is more deeply rooted in company culture. If I have to bet, I'd rather bet on innovative companies.

For one thing, the (automotive) world would be very boring indeed without them.

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• 回复：Hmm, HBS vs Wharton here? :) -leonlz99- ♀ 给 leonlz99 发送悄悄话 (863 bytes) () 09/10/2005 postreply 06:30:26

• 一夜没睡，到现在还在网上加班？：-) -CarCrazier- ♂ 给 CarCrazier 发送悄悄话 (0 bytes) () 09/10/2005 postreply 07:00:31

• work throught the night -leonlz99- ♀ 给 leonlz99 发送悄悄话 (135 bytes) () 09/10/2005 postreply 07:40:36

• I knew you must be very busy. -CarCrazier- ♂ 给 CarCrazier 发送悄悄话 (75 bytes) () 09/10/2005 postreply 07:42:55

• I don't have a finance degree, -Bonbon330S- ♂ 给 Bonbon330S 发送悄悄话 (112 bytes) () 09/10/2005 postreply 07:21:45

• acct/fin -leonlz99- ♀ 给 leonlz99 发送悄悄话 (0 bytes) () 09/10/2005 postreply 07:35:28

• just as u, i am a finance guy -工商管理硕士- ♀ 给 工商管理硕士 发送悄悄话 (786 bytes) () 09/10/2005 postreply 08:18:37

• Since you are finance guy -CarCrazier- ♂ 给 CarCrazier 发送悄悄话 (43 bytes) () 09/10/2005 postreply 08:30:17

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