你太落后了，美国的大学为了名字简称还上法庭了！

http://sports.yahoo.com/ncaa/football/blog/dr_saturday/post/Finally-USC-is-the-real-SC-thanks-to-U-S-Su?urn=ncaaf-274469October 04, 2010

Finally, USC is the real 'SC,' thanks to U.S. Supreme Court

By Matt Hinton

During the Lakers' championship run last summer, our melodramatic friend Leo DiCaprio was spotted courtside in what he probably thought was a cap endorsing the "SC" right down the road, the University of Southern California. In fact, he was throwing his celebrity weight behind the other "SC," the University of South Carolina. Unless he was jumping on the Gamecock bandwagon following Carolina's recent win in the College World Series, it was an honest mistake by his personal shopper. As a normal person, you are probably shrugging and drifting off to rendezvous with Leo and/or his comely co-stars in the land of "Inception" right about now.

For marketing types, though, the battle of "SC" is a potentially multimillion-dollar distinction, which is why USC (West) filed suit more than a decade ago to force USC (East) to cease and desist putting its own interlocking "SC" logo on merchandise. The Trojans won the last round earlier this year, when a circuit courtbarred South Carolina from marketing the logo in January (when USC's lawyers also took the opportunity to publicly ridicule the Gamecock as "a goofy little chicken" unworthy of the mark of the Trojan). Indignant, South Carolina vowed to take the fight to the highest power.

But when the U.S. Supreme Court ushered in its new season this morning by tossing out hundreds of cases begging for a final judgment, Carolina's appeal in USC vs. USC was one of the first to go. From the Los Angeles Times:

WASHINGTON — The University of Southern California shut out the University of South Carolina in the Supreme Court on Monday as the justices let stand a trademark ruling holding that the interlocking letters "SC" are the registered mark of the sports teams based in Los Angeles.

The high court turned down an appeal from USC in Columbia, S.C., which since 1997