WSJ：The Upside of Google's Mobile Ad Push

BY JOHN LETZING BY EVELYN M. RUSLI

Google Inc. is making a fraction of the money from mobile ads as it does from online ads viewed on personal computers. But the Internet company is still performing better than many of its peers in the mobile arena.

On Thursday, the Mountain View, Calif., company reported a 20% drop in quarterly profit, partly driven by slowing ad-sales growth rates due to a shift to less-profitable mobile ads.

Investors, spooked by Google's near-term prospects, pushed Google's shares down 8% for the day and another 1.9% on Friday to close at $681.79.

Yet beyond the earnings malaise, Google has proved more ...

 

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