need more after school activity and playdates

My son (10 yrs old) is also the only chinese in his class, and there are very few asian in the school too. however, he is the "silly" type of kid, and has many silly friends, almost all are white boys since there are not many others. so, i don't think white boys dislike chinese kids, at least not at this age. he even told class that they were all invited to his birthday party in china before he went there for vocation. I think your son is the serious type of chinese boy, there is nothing wrong with it, but he needs to learn to laugh at his mistakes, and laugh at others' jokes sometimes.
most of my son's best buddies are from afterschool program, where they play board games and balls together. He also like to play with neighbor's boy in the weekend. ask your son who he'd like to play with (not limited to his class), you can invite them for a simple playdate, or take them for a movie...
I don't think boys read many magzines at this age in this country. most of them talk about games, and some start talking about songs. my son starts listening to the radio to catch the tunes and names of some songs.
anyway, take it easy both of you. his friend can be at any corner, and can be a girl. also you can suggest teacher to assign a project with kids seating next to each other, or assigh a bigger group, so other kids have a chance to know him.