$60k/yr after-tax is not a small sum for any first-generation upper middle class Chinese families.
But you got to view it as an investment, not consumption.
Treat it as the money you use to buy stock. Why buy stock? because you want to gain capital. Why invest in kid's education? Because you want them to gain "Human Capital"- which potentially can produce many many more times of capital gains.
In pure economic terms, why soooo many people fight for getting into the ivies? It is not just about a name, it actually makes economic sense.
Spending $250k 4-year for an ivy education is a much better value than spending $100k at a state university, and often, still better value than going for state university for free - that' why the acceptance rate is so low and everybody wants to get into the elite schools.
Why? Because the ivy-level schools invest much more than your $250k on your kid, while a state college can only afford spend a little on your kid.
That's the cost of using the platform and doors of the opportunities - they are not free. They are expensive.
Expensiveness creates exclusivity. It closes door for many but opens for a lucky few.
Now, if you don't see in any way your kid would take advantage of thses opportunities/platforms available at a top school, then it makes sense to have a 2nd thought.
Especially for girls, going to a top college is a lot more essential and valuable than boys.