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I have sometimes said that it is common for many people to imitate the behavior of others, rather than think for themselves. There are several reasons for that:
- It”s simple.
- It’s fast.
- And so long as you don’t run into a resource constraint it works well.
People generally have a decent idea who their smartest friends are, and who seems to give good advice on simple issues. If your neighbor says that the new Chinese food place is excellent, and you know he knows his food, there is a very good chance that when you go there that you will get excellent Chinese food as well.
You might even tell your friends about it; after all, you want to look bright as well, and its neighborly to share good information. That works quite well until the day that Yogi Berra’s dictum kicks in:
Nobody goes there anymore. It’s too crowded.
