if sweetener gets to be used successfully in pepsi products,

then selling at this point is like selling Microsoft when dos is about to be deployed on IBM machines. It is not guaranteed to be a success, but it is what investment is about. If I have a big position in snmx as in atpg, i will probably take some profit, but I am not.

It is tempting to take a short term profit, selling high and buy back lower. But hard to do that, also I do not want to pay tax for 2010 on this one. A lot of people say that the key to success is to be able to sit on your winners. I have been inactive recently, it is hard to sit on it, worrying about market ups and downs.