He grew up in blue-collar community without having good education. His intelligence and living experience make him a somehow state of contradiction. However, his intellectual and spiritual genius he would have doomed his breakthrough, even though he was followed hippie, doing drugs, and chasing a Buddhist etc.
He managed Apple by pursuing a philosophic principle that has been changing the way of thinking toward a handphone: it is also a toy that can bring a lot of funs and happiness to the life of human-being.
在他领导下的Apple，除了追求市场和利润这些企业必需要的东西，背后是围绕这个原则开展研发的。按需求理论来说，她追求的是高层次的成就感，通过满足和迎合消费者的需要。
一家之言。
