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来源: 色大胆小于 2009-01-19 04:54:59 [档案] [博客] [旧帖] [给我悄悄话] 阅读数 : (1802 bytes)

Blue Monday is a name given to a date stated, as part of a publicity campaign by Sky Travel, to be the most depressing day of the year.

This date was published in a press release under the name of Cliff Arnall, at the time a tutor at the Centre for Lifelong Learning, a Further Education centre attached to Cardiff University. Guardian columnist Dr Ben Goldacre reported that the press release was delivered substantially pre-written to a number of academics by Public Relations agency Porter Novelli, who offered them money to put their names to it.[1] The Guardian later printed a statement from Cardiff University distancing themselves from Arnall: "Cardiff University has asked us to point out that Cliff Arnall... was a former part-time tutor at the university but left in February."[2]

Arnall says the date was calculated by using many factors, including: weather conditions, debt level (the difference between debt accumulated and our ability to pay), time since Christmas, time since failing our new year’s resolutions, low motivational levels and feeling of a need to take action. Writing about the calculation, Goldacre stated: ... the fact is that Cliff Arnall's equations ... fail even to make mathematical sense on their own terms.[1]

This date typically falls on the Monday of the last full week of January. The date was stated to be 24 January in 2005,[3] 23 January in 2006,[4] 22 January in 2007,[5] and 21 January in 2008.[6] In 2009, Blue Monday will fall on January 19.[7]

Mr Arnall also says, in a press release commissioned by Wall's ice cream,[8] that he has calculated the happiest day of the year - in 2005, 24 June,[9] in 2006, 23 June,[10] and in 2008 20 June.[11] So far, this date has fallen close to Midsummer.
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