One has to realize that the two senarios are incomparable given the size of the building, the nature and the location that the fire started. The location of the fire stared in 911 meant that the people trapped above the floor were almost impossible to escape. And the building collapsed meant that many more people on the way out could not survive.
With no tall building rescure equipment is inexcusable given the fact that there are so many tall buildings in Shanghai, and the government has so much momey and foreign reserves.
