Those words on the right hand side are very British

American way of English tends to be simplified but more catchy and more straightforward. 
for example, action movie hero Arnold Swacnager's famous quote "Get the chopper!""I will be back ". Plain, simple but carries such powerful force. 
The other classic example is MAGA. Every word is no higher than 3rd grade level. But it's extremely appealing to its audience.

those fancy British English words are only for well educated nerds.