Both the cultural identity and meme language (Richard Dawkins) a

Both the cultural identity and meme language (Richard Dawkins) are ways over and beyond my head -  too complex, too subtle for my comprehension. Could you be more concrete? Such as offer some examples? I prefer to learn in certain contexts and situations - neither the cultural identity nor meme language (Richard Dawkins) is within my comfort zone. Thank you for navigating me to such a water of stimulating ocean, nevertheless.