录音Can Apple win over China?

来源: 2012-11-01 09:10:23 [博客] [旧帖] [给我悄悄话] 本文已被阅读:

练习单词发音。谢谢指正! 读的过程中已经改了好多,譬如:prestige, retailer, distributor, analyst,issue...肯定还有没发好,可是我不知道哪个。。。

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This issue is front and center for Apple -- and for Wall Street. Toni Sacconaghi, Sanford Bernstein's Apple analyst, estimates that 70% or more of the smartphones currently purchased in China sell for $300 or less. On a call for analysts earlier this year Sacconaghi asked Cook whether the popularity of cheaper phones limits Apple's ability to gain market share in China. Cook challenged Sacconaghi's data but didn't offer his own estimates on low-end smartphones. He also evaded the analyst's question, instead offering a pretty standard Apple line. "We're going to stick to our knitting and make the best products," Cook replied. "And we think that if we do that, we've got a very, very good business ahead of us.'' (Apple declined to elaborate further on the issue for this story.) Cook's commitment to high-end devices certainly helps Apple preserve its margins; its gross margin percentage in 2011 was 40.5%

 

Samsung is also able to reach a wider swath of Chinese consumers, thanks in part to its broad portfolio. In addition to phones and tablets and computers, it sells televisions, cameras, and even appliances such as microwaves. With this diverse product line, Samsung has relationships with tens of thousands of retailers and distributors, including venders in so-called Tier 5 cities, those with around 500,000 residents. The mom-and-pop stores may lack the glamour and prestige of the Apple stores, but for now Apple has only five company-owned stores in China's major cities, and hundreds of licensed stores. Apple says it plans to open several additional flagship stores in the next few months but wouldn't offer specific locations or dates.

source:http://tech.fortune.cnn.com/2012/10/11/apple-china-market/