性感女郎和酒店照片的“忽悠”

来源: beijingconnection 于 2011-01-19 19:04:27 [档案] [博客] [旧帖] [给我悄悄话] 本文已被阅读：次 (14263 bytes)

转自CNN。

酒店和travell网站上的照片向你展示了酒店碧波荡漾的泳池，婆娑的棕榈树，诱人的海边酒店大楼。但发表在网上的游客评论则没有这样的诱人。

你可以在网上发现许多游客抱怨酒店和travell网站上的照片十分有误导性，很不真实。几乎所有的游客都曾有过类似的经历。网上的酒店广告照片实在是太有诱惑性了。没有人能抗拒那装饰豪华的房间，处女般洁净的海滩，翩翩起舞的棕榈树的诱惑力。

但游客们一定要注意，广告中看起来象在緑洲中的酒店可能坐落在一个繁忙的路口边；装饰豪华的房间可能只是一个普通的客房。

欢迎你走进广告装饰的艺术中，在这里完美的设计，精选的角度，和仔细的剪裁可以把一个普普通通的酒店变成天堂或至少成为一个让你订下房间的地方。

Oyster.com有一个很受欢迎的功能，它可以让你打破广告照片上骗人的光环。你可以在网站上把广告照片与网站人员在酒店拍的真实照片进行比较。

广告照片和录像可以通过技术对现实进行彻头彻尾的改变。许多人认为广告照片并没有进行欺骗，只是用了一点推销技巧。但它们确实是不真诚的，因为游客们最终会感到失望和被骗了。

下面是被经常用到的一些技术：

1.从一个特殊的角度拍照。这个方法可以把那些紧靠安静的泳池的巨大楼房从照片中除去。

2.为拍照进行专门的装饰。房间中摆满了美丽的鲜花，闪亮的香槟酒杯和新款的笔记本电脑。

3.放大的照片。可以让窄小的泳池显得很大。

4.性感的漂亮女郎在空旷的泳池畔挠首弄姿。让你幻想会与她在酒店的池畔邂遇并产生一个浪漫的故事。真实的情景是你会看到满池喧闹的儿童。

如何防止受骗上当呢？第一，察看那些发表游客观感的网站，象 tripadvisor 或oyster.com。第二，打电话去酒店了解你可以得到什么样的房间和服务。第三，也是最重要的是不要相信广告上所看到的。

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Comment of the day: "OK, so unofficial poll: How many of you clicked on this article because of the hot chick on the cover link, skimmed through the pics, and didn't bother with the article? Be honest. OK, I'll start. I did." --1krr

'Sexy lady' and other hotel photo tricks

Whether you think marketing images are tricks or what happens when a skilled shutterbug does their job correctly, the story about resort reality versus image got a lot of people talking. Many of the commenters were photographers who spoke in defense of stylistic techniques. Check out some of the responses we got:

doonerist said: "None of the 'tricks' featured in the photos are trickery. Anyone who believes that the empty beach featured in the photo is what they will find at high season, midday, is too naive to travel. The Macy's looming next to the hotel pool? It doesn't affect the use of the pool. The tiny pool in Hawaii? You can always call the hotel to ask the square footage or gallon capacity of the pool, if you can't find that information on the website. And who expects a resort lagoon-style pool (which always have bars poolside) to be peaceful and empty?"

MCHammBohn said, "Would be nice if whoever took photo No. 9 remembered a few aspects of basic photography. It's horrible. I'm not referring to using a long lens to compact distance. I'm referring to the photo itself." cloud13 said, "Picture No. 6: My backyard swimming pool is bigger than that."

Some alluded to fast-food marketing. bluenile67 said, "How is this any different than McDonald's showing me a large juicy burger on TV only to be served a hockey puck? ... Honestly, I don't think the photographers should be blamed. Being one myself, our minds are automatically tuned into trying to find the best angle, eliminate clutter and only show parts of the image that convey the strongest visual message. ... Frankly, we should blame ourselves for continuing to be gullible at everything we see and hear through the media. Everything in our lives is just an illusion and every company in every industry over-promises and under-delivers, so why should some hotel pictures be any different?" amused2000 responded to bluenile67: "How is it different? A burger is less than $5. A 'resort' is a couple thousand."

Solar-powered 'smart' roads could zap snow, ice

Harsh winters cause problems when roads are clogged with ice and snow. Readers were excited about ideas for fixing this problem, for the most part. Some longed for flying cars, and others like NS151 didn't want the concept to spell the end of snow days, but most people were jazzed about the possibilities.

neptuneguy "This is a great idea. The price estimate is a bit staggering, but I bet that if it is proven to be effective and we decide to adopt it, we will build an infrastructure to produce the roads at a lower cost. I'm all for it if they can prove it will work." JAdams1776 responded, "I don't buy the economy of scale argument here. Sure, they might be able to reduce the cost significantly, but it would never be cheaper than an asphalt or concrete road. The cost savings from keeping the roads clear are more than offset by the increased cost of the road itself, and the interest paid on the bonds that fund said road. That's what often gets left out of these articles ... the cost of money itself kills small incremental advantages."

Several people talked about funding for projects like this. RSH wrote, "It's a beautiful and ingenious idea. Unfortunately, we have this ugly thing called conservatism which believes infrastructure improvements must be scuttled in favor of spending on wars and tax cuts for millionaires," adding, "And the snowplow or salt truck always drives by just moments after you slid into the ditch."

Will the world ever be ready for flying cars? oldsoldier52 said, "If they would just have given us the flying cars I was told as a child would be everywhere by now this would not be an issue."

Kelly Preston: Silent birth gave me peaceful kids

Scientology. The very word gets people talking. But with Kelly Preston's talk of the "silent birth" technique, intended to bring baby into the world in as stress-free an environment as possible, the chatter really started. Here's an excerpt from one particularly colorful thread:

LindsATL said, "Although I am not a supporter of scientology, I do believe that silent birth is a great way to immediately bond mother and child. What a precious and gentle gift to bring peace to the ears of a newborn in those first few minutes of life. I hope this will bring healing to their hearts."

Thomas in Vancouver replied, "Soooooo ... moaning, yelling and shrieking is OK, but talking during the birth would be traumatic and lead to a disconnect between mother and child. Gotcha!"

Some told stories of their births. Naomi said, "There is absolutely NOTHING wrong with wanting to give birth to your baby in a quiet, calm, peaceful way! Asking the nurses/doctors/midwives to accommodate that is not a wacky notion. ... This is nothing against those moms who need to yell during birth -- I have no judgment for you. But there should also be no judgment of those of us who want to give birth calmly and peacefully on our own terms. My first child came in under three hours and I ended up giving birth in triage surrounded by a bunch of triage nurses screaming like chickens with their heads cut off. I just wanted a dark, calm, peaceful surrounding and I couldn't have that. I only hope that I get to the hospital soon enough with my current pregnancy to get through the triage and get to my quiet room!"

Wendy said, "I screamed like a banshee during all 70 minutes of labor and delivery of my son. For anyone who thinks 'silent' birth is something normal, guess again. And by the way, mother and son have bonded quite nicely, despite the horrendous obscenities I yelled when he 'crowned.' I am unashamed."

YOUR TURN: Now that you've read what other people are saying, do you find that your views align with theirs? Think of this as a wishing well in need of your 2 cents. Post a comment below or sound off on video.