（5）分享一些有趣的观点：关于日本的分析A

对于你们聊的“撞衫”，在亚洲并不是名牌追求者主要担心的，书里面有调查数据讲日本，韩国，新加坡，泰国（没有香港数据）的消费者更偏向于和大家穿用一样的品牌。其中日本是最为conforming的。书里写An odd nuance of speech or appearance is enough to invite ostracism, and in a society where conformity is everything, no stigma weighs heavier than the curse of being different. In Japan one has to belong or he has no identity.

接下写少女援交不但和对名牌的追求有关，也和这种social conformity有关。Several other teenage girls are doing the same thing at other love hotels, so there’s safety in conforming to yet another trend. 一个被采访的女孩说"Japan is like we all have to do the same thing, we have to look the same, otherwise you feel completely left out and don’t have any friends. So the young girls are doing it."这段让我想起了金城武和深田恭子那个电视连续剧，一开篇深田恭子被她的女同学鄙视嘲笑的情节

书里关于日本的一些分析可以同样应用到香港，说日本人人均收入和美国人一样多，但是由于房子太小，不能邀请朋友来家里。Japanese consumers have only one place to communicate their status, and that’s on their body. It is only through luxury brands that he can express how well he lives. 接下去说这种心理被销售商抓住，采用的广告语是”Your coat is your home.”效果非凡。