哈,Amazon Customer Reviews and Ratings从February 12, 2026启用新系统
“鸟枪换炮”新系统启用AI,同时Customer Reviews规则也有更改,估计这之前的Customer Reviews都不见了
看看下面 AI 这样说。。
Recent Amazon customer review updates
;focus on AI-driven summaries, stricter content requirements, and changes in how variations are displayed,Key changes include AI-generated "Review Highlights" for quick insights, mandatory written text for reviews (no ratings-only), and from February 12, 2026, restricted sharing of reviews across product variations.Key 2025-2026 Review Updates
- AI Review Highlights: Amazon uses AI to generate a short paragraph summarizing common positive and negative sentiment from customer reviews. This is found on the product detail page and through the Rufus AI chat.
- No More Ratings-Only Reviews: As of mid-2025, users must include a written comment and title for new product reviews; simple star-only ratings are no longer accepted for product submissions.
- Variation Review Changes: Starting February 12, 2026, Amazon updated its system to reduce how reviews are shared across variations (colors, sizes, etc.), making reviews more specific to the particular product variation.
- Review Visibility Concerns: Some users have reported, as discussed in this Reddit thread, that Amazon may be filtering or limiting the ability to see all reviews, with some finding they can only see reviews deemed "helpful" for sales.
- Seller Feedback Update: Customers can submit star-only ratings for seller feedback, but reviews below four stars require a reason.
- Review Management: Users can view, edit, or delete their past reviews through their profile's Community activity section.
Important Notes for Shoppers
- Vine Reviews: Book reviews from users who received free copies (ARCs) are allowed if there is no other incentive.
- Review Filtering: In some instances, viewing all reviews might require a formal request, and not all reviews may be shown, as suggested by a user on Reddit.
- Seller Feedback: Star-only seller feedback cannot be appealed, notes Aura.
For official guidance, you can review Amazon's customer review policies or learn how to manage your own reviews.
