淘宝网开店直销美国名牌。 Please share your experience

I live near mall and outlet and sell on ebay casually when I find good deals. I see some people set up store on 淘宝网 and sell the same items for a lot higher price, e.g. coach bags, North face clothing etc. Is it real fixed price as listed. If so, it's huge profit.

I am thinking selling on 淘宝网 instead Ebay. Is it a good idea and how you do the money transaction? Thanks!