前几天刚在npr听到这个，也算相关的：

Pumpkin spice latte from Starbucks

https://www.npr.org/2023/08/29/1196549652/20-years-of-pumpkin-spice-power

It's been 20 years since Starbucks debuted the first pumpkin spice latte in 2003. Since then, it's become a cultural phenomenon greater than itself: it's shorthand for fall, for basicness, for femininity, and even for white culture. Why did the PSL become so powerful — and how do food trends garner so much meaning? Host Brittany Luse chats with Suzy Badaracco, food trend forecaster and founder of Culinary Tides, to discuss the $500 million dollar industry, and how little miss pumpkin spice has held on to her cultural power.

所有跟帖： 

• 在 bay area, 据说波霸奶茶店算是亚裔的星巴克 -木有文化- ♂ (0 bytes) () 10/29/2023 postreply 21:42:02

• 其实花样翻新上是超越星巴克的，可惜资本单薄还没形成全球大规模连锁。 -核桃小丸子- ♀ (0 bytes) () 10/30/2023 postreply 09:03:01

• 我也看了一个相关的话题。说他家把文字的标志换成那个图标，然后开进到各个领域 -donau- ♀ (0 bytes) () 10/29/2023 postreply 22:58:35