现在的Apple就是OS + exterior styling. 里面的

就是Intel CPU和普通PC兼容的软件。 这也是为什么可以把Apple电脑刷成Windows OS. 有人说Apple OS稳定其实不是，因为它只用support limited hardwares 而且marketshare还小，很多virus 和 malwares都不target MacOS.

Apple's design team and marketing team are very successful， they don't just sell you a PC, they sell you an image and style. They made a huge profit on selling people average stuff at an exorbitant price. Ipod/Iphone are the same thing, because you can get similar or better stuff at much lower price. Case in point, the old Ipod doesn't even include a FM tuner or voice recorder. Adding those features doesn't add that much extra cost (only a few dollars in term of electronic components) to the Ipod. Apple chose not to include those features because they can made more money in term of royalty fees when people have to pay extra money to buy special gadgets (manufactured by companies like Belkins) to get those features.

Apple products are selling like hotcakes because people regard owning an Apple product as a symbol of social status. Similar to women wanting LV bags.