Lexus 刚在美国开始卖，BMW 销售就掉了29%，Benz 掉了19%

与其在美国另外开 Lexus 品牌的维修店，丰田决定让凌志车的质量保证在头八年内不出问题。这是美国某商学院的 LEXUS CASE STUDY 里面采访丰田管理层时引用的原话。

Lexus quickly established customer loyalty and its debut was generally regarded as a shock to existing luxury marques. BMW's and Mercedes-Benz's U.S. sales figures dropped 29 percent and 19 percent, respectively, with BMW executives accusing Lexus of dumping in that market, while 35 percent of Lexus buyers traded in a Lincoln or Cadillac.^[34]

^{https://en.wikipedia.org/wiki/Lexus}