TOYOTA用户不光放弃了TOYOTA,连HONDA,NISSAN也放弃了
有趣的事情发生了:
丰田的用户不是只放弃的丰田,而是放弃了日本制造(偷工减料不得人心哈)。 现在丰田的用户开始看重FORD和HYUNDAI了。
"One might have guessed Toyota owners would switch their allegiance to other Japanese brands, but instead they seem to be turning away from Japanese brands as a category," says Jack Nerad, executive editorial director of Kelly Blue Book and kbb.com. "It's just another indication of the far-reaching effects of these recall-related issues."
Here's more evidence that other car brands are benefiting from Toyota's (TM) ongoing recall of millions of vehicles: A Kelly Blue Book survey released Wednesday shows that owners of Ford (F), Chevrolet, Kia (KIMTF) and Hyundai (HYMTF) are becoming more loyal to their brands, while brand loyalty among Toyota owners has declined.
Furthermore, Kelly Blue Book Market Intelligence shows that Toyota owners are shifting their car-buying interest to Ford and Korean automakers Kia and Hyundai, and away from Toyota and other Japanese brands, including Honda (HMC) and Nissan (NSANY).
