Subaru is a niche marketer, it only appeals to unique groups

They normally work in health care, education, technical, and professionals. it's a very natural choice for women, young families, and retired people.
Subaru owners tend to love outdoor activities, hiking, camping, fishing, and nearly 73% reported an interest in snow/water sports or biking.
In general, it's not a MASS MARKETER.
Check www.drivesubaru.com. I know it's a little bit hard for Chinese to love this brand. But if you are a fun-loving person, definitely worth trying.