just as u, i am a finance guy

But my Marketing pro is so tough that I have to spend a lot time on his marketing cases! ;)

Frankly, I don't have any hands-on exp on Auto industry (except buying my 2 cars, if it counts). For the Big Thress, I agree with you that there are a lot more issues other than marketing. Example retirement benefit is a big issue from finance perspective ;)

I guess BonBon ask us to vote for those who have more innovation, but the reality is that consumers don't care much at this moment. However, if more discussions like this come out to public, plus innovators market themselves more effectively, consumers'awareness will wake up in future.

I just wonder why Japs makers are generally better at marketing than Big three? any historical story? I would like to hear.