交易艺术没读过，看到这个只言片语，很精准描述了自己

"The final key to the way I promote is bravado. I play to people's fantasies. People may not always think big themselves, but they can get very excited by those who do. That is why a little hyperbole never hurts. People want to believe that something is the biggest, the greatest and the most spectacular."

简言之，还是古老话题，size matters, 人们喜欢 big, 通常自己又不敢big, 但是会嗨起来如果有人敢。he is the chosen one to play big.