The campaign has been very disappointing so far. The theme of experience vs hope is very vague and misleading. Solution vs Promise or Solution vs Blame/Critic would be a lot better. You don't want to be on the opposite of hope, whatever it is. They can even play the card of The Change you need vs the change for the sake of it. But you shouldn't sound like against "change".
It's just not a smart campaign. When there is still hope, some heads should roll. The campaign manager should go, and so should the deputy manager. That's part of the game, same as any sports. When the head coach is fired/resigned, most of the assistant coaches will be gone, one way or another. It has nothing to do with the race of that assistant coach.