•Serve the individual’s selfish goal
•Create a symbiotic relationship between individual and social
•When should individual feel alone, when part of a group?
•How to encourage social sharing?
•How much mimicry to encourage?
•How to accommodate local groups?
•How to encourage expression of alternative viewpoints?
•When to introduce social networks?
•How to encourage wise crowds?
•How to augment navigation with tags?
正在做这方面的研究,欢迎讨论