To me, the goal is to make money.
To someone else, whose goal is to gain market share, I have to assume their ultimate goal is also to make money.
Personally I won't 人家愿意高价买你也不收, why 对钱过不去。In order for you to execute your strategy, you have to have 内功: your lowest could be lower than others' lowest. What kind of edge do you have? I'm service oriented.