Your 毛利is net earning, not gross profit by GAAP definition.

A classic example of marketing classes: For a bottle of perfume selling at $50, cost of good $10, marketing $15, labor $5, rent/utilities $8, cost of unsold items $5, gross is 80%, net is 36%. (I didn' remember the exact numbers).

 

所有跟帖： 

• 老大，这6%还没有扣管理费用：如管理人员的工资，办公室租金，办公室费用。。。扣掉一切的一切才叫纯利润。 -richman- ♂ (123 bytes) () 06/25/2012 postreply 07:09:52

• 懂了，你的成本是variable cost -VanSmallLandlord- ♂ (0 bytes) () 06/25/2012 postreply 07:14:52

• 你听他忽悠真好玩。。。讲出来的话象义和团的话。。。又别有一番滋味 -richman- ♂ (0 bytes) () 06/25/2012 postreply 07:23:29