let me know what do you get from the article

I will just say, 1. ATPG is not competing with any company, it is a commodity producer, what is more important is oil price. 2. ATPG is doing a huge development project, margin does not have much meaning on it. To give u an extreme example (may not be appropriate).

All financial data are there to help us to understand a company, or a story, that is the purpose. Not backwards: take a company and try to fit it into some theory or prototype.