https://insight.kellogg.northwestern.edu/article/what-will-it-take-to-get-more-women-on-boards
Women are a rapidly growing economic force in many leading and developing economies. In the United States, for instance, women have influenced or controlled nearly three-quarters of household spending for the past several years, and their spending share may be as high as 80 percent, particularly when it comes to grocery and other retail purchases.
