For Anheuser-Busch Inbev, the aftereffects of a marketing promotion involving Bud Light and transgender influencer Dylan Mulvaney is lingering like a bad hangover.
The brewing giant on Thursday reported that its U.S. revenue in April-to-June quarter fell 10.5% from a year ago, attributing the decline "primarily due to the volume decline of Bud Light." It has lost its place as America's best-selling beer after more than two decades, slipping into second place in June behind Mexican lager Modelo Especial, which is also owned by the Belgium-based ABInBev.
https://www.cbsnews.com/news/bud-light-anheuser-busch-dylan-mulvaney-beer-sales/